The harder you work, the luckier you get - Interview with Luo Liqin, Chairman of Shaoxing Yican Textile Co., Ltd
She is a female army who loves to "tinker", from retail fabrics to physical clothing stores, and then to growing and strengthening fabric companies, improving her vision and insight through repeated attempts; She is always full of energy and is a fabric expert who talks confidently and shares her experience in short videos. When encountering various problems, she quickly and decisively provides solutions; She has both swift and decisive "speed" and "accuracy", as well as warm and caring warmth. Even if it's just a fleeting glance at a customer at the store, she will serve them warmly... She is Luo Liqin, the chairman of Shaoxing Yican Textile Co., Ltd.
The growth of an enterprise cannot be separated from the persistence and struggle of its soul figures. The growth of Yican Textile is naturally deeply influenced by its leader Luo Liqin. Now, under her leadership, Yican Textile has built its own base fabric production line from cotton yarn to dyeing. The company's products cover a full range of clothing and home textile fabrics, including knitted and woven fabrics, as well as various new post process printed fabrics. It has become a comprehensive textile enterprise integrating research and development, production, and sales. When the reporter asked about Luo Liqin's entrepreneurial history,
She always says that she is a blessed person. However, after communicating with her, it was discovered that behind the seemingly smooth sailing experience, it was actually the result of Luo Liqin's ability to assess the situation and actively forge the competitiveness of the enterprise.
机遇偏爱有准备者
谦逊之人往往习惯于将结果归咎于自己的好运，其实或许连他们自己也不知道，是千百次的锤炼终于到达了一个决定性的时刻，这个时刻使他们注定会取得成功。
2013年，罗丽琴凭借水洗棉一个单品开启了自己的面料经营之路。2018年，抖音在全球范围内迅速扩张，成为时下最热门的应用之一。考虑到印花花型在视频中呈现效果出色，罗丽琴开始发布短视频进行宣传。彼时一个二批客户找到她，希望能够通过打版后上身穿着来展示面料产品，罗丽琴借着这股蓬勃发展的东风，找到专业团队，加码成本开始拍摄成衣展示短视频，将公司的印花面料推广出去。功夫不负有心人，短视频的传播让易灿纺织的产品被更多人看见，受欢迎的花型仅一款就能售出20万米。
2019年，烫金印花掀起流行风尚，罗丽琴在保留原有梭织产品的基础上毅然开辟新的板块，带领公司大量投身针织印花。然而，捕捉流行趋势并不是盲目跟风。罗丽琴从广州引进彩雕工艺，生产不同于市面上的印花面料。“一般来说面料印花一道过去就好了，它是要印两道，即第一次印过去看不到花型，然后回一道过来，花型才呈现出来。”罗丽琴介绍道，该工艺对底布有一定要求，通常使用CVC，效果更加精致逼真，颜色层次感也更强，一经推出就备受客户青睐。
鉴于花型的“保鲜期”较短，近年来，易灿纺织也延伸做素色和拼接面料。2023年下半年以来，新中式风格面料花型爆火，对标客户要求，公司则生产与提花面料相似的底布来做印花产品。今年，罗丽琴又新成立了一个公司专注销售CEY、四面弹产品，加强针对性销售……“客户拿我们家的面料基本可以不用考虑款式，我们把面料可以应用的最前沿的款式打版出来免费提供稿子给客户参考。”罗丽琴说道，易灿纺织总是站在客户立场去考虑问题，去设计和推荐真正适合客户、符合客户需求的方案，由此，她也成功成为“千万销量女裤背后的女人”。
在不断的发展升级中，易灿纺织凭借其品质高、价格优的自产底布，高效的运营模式，快速的出货速度，产品越来越多元，远销中亚、东非、越南、俄罗斯、韩国、孟加拉国、印度、土耳其等多个国家和地区，面料直接出口量和客户将面料制成成品的出口量就分别占比公司销售的30%，用实力接住了“泼天富贵”。
Sail to the sea, explore platforms, and weave core fabrics for a better future
Over the years, the global textile and clothing processing industry chain has moved from Europe and the United States to Japan, South Korea, Hong Kong and Taiwan, China in Asia, and then gradually transferred to the Chinese Mainland, as well as Southeast Asian countries and regions such as Vietnam and Cambodia. At present, it has extended to Africa. In order to actively respond to the national "the Belt and Road" initiative and follow the policy orientation, the World Cultural Card • Brand Sailing Plan (Africa Station) was officially launched a few days ago. Yi Can Textile, at the invitation of the Kenya Investment Promotion Bureau, conducted a week-long business visit to Kenya. During the visit, the two sides successfully reached a cooperation consensus and signed a strategic cooperation agreement.
As a textile worker, I naturally want to first connect this sector and establish localized production lines in Africa, "said Luo Liqin. However, with so many links in the textile industry chain, which part is better to invest in overseas development first? She found through investigation that Africans have darker skin tones, so they love to use bright and eye-catching colors to showcase their beauty, and their various printed fabrics have a "place to use". At the same time, the updating speed of flower patterns is fast and the timeliness is strong. If produced and sold locally, it can greatly save time. So she planned to send the domestically woven base fabric to Africa, establish a printing factory there, and sell the fabric. Currently, the company is seeking cooperation with local enterprises and governments, and will continue to conduct research and investigation in order to promote the development of the textile industry in both China and Africa.
On a small sticky note, Luo Liqin "copied" the "blueprint" for the future development of Yican Textile to the reporter. Centered around fabrics, it is divided into four major parts: domestic sales, foreign trade, clothing, and branding. Among them, the foreign trade part, in addition to the markets it has already entered, also hopes to make breakthroughs in France, leveraging the fashion capital to gradually connect with brands and upgrade its products step by step. It is understood that Yican Textile also participated in the China Light Textile City Fabric Ready to Wear Platform project. This project will bring together numerous original brand merchants and designer products from Shenzhen Nanyou. Through the product selection exhibition hall, the anchor can personally select and display the latest original clothing, experience the latest fashion trends (including clothing company product selection). At the same time, professional live streaming base services will be provided to provide high-quality live streaming environment and professional technological support for the anchor, "said Luo Liqin.
